Setu

Company Overview

Setu is a fintech API infrastructure company based in Bangalore, India. Founded in 2018, it connects regulated financial institutions with businesses looking to offer financial services through open APIs. Now part of Pine Labs, Setu aims to enhance financial inclusion in India by making financial services accessible and affordable. Setu provides a developer-friendly API platform that simplifies the integration of financial products. Its offerings include APIs for bill payments, savings account management, lending products, and various payment methods. This modular architecture allows developers to create customized financial applications without the need to build infrastructure from scratch. Setu serves a range of clients, including fintech startups, banks, and digital platforms, enabling them to embed financial services directly into their applications.