Case Study: SoftwareVerdict Economic Impact Radar

Case Study: How SoftwareVerdict Economic Impact Radar helped a specialist banking and fintech software company reach new customers and partners in global markets.

Client Objective

A fintech and banking SaaS company hired SoftwareVerdict to confirm their assumptions about the best strategy for engaging with new partners and customers. They also wanted suggestions on how to improve their strategy and stand out from competitors in the market. The company offers a white-label system to banks and financial technology companies around the world.

Why SoftwareVerdict

SoftwareVerdict has a wealth of experience in the fintech and banking industry and has conducted numerous surveys to gain insights into customer and market sentiment.

Value delivered

The team also identified key areas for improvement in the company’s product offering and developed new strategies to increase customer engagement. As a result, the company was able to successfully reach out to new partners and customers in markets around the world. The data collected from SoftwareVerdict enabled them to build an effective sales and marketing process, helping to increase their revenues and expand their customer base.

• We analyzed primary data to determine which fintech and banks were looking for solutions, as well as which areas were of interest for investment.
• The SoftwareVerdict Economic Impact Radar included comprehensive market coverage, solution fitment and Case in Point study to build awareness and generate demand.
• Refined marketing messaging was developed for use in sales materials, website updates and other live events.

The research played a key role in helping the software company identify valuable opportunities and to better understand their core customer segments. The data collected from SoftwareVerdict provided the company with a comprehensive understanding of the target market and enabled them to develop more effective marketing campaigns that were tailored to their customers’ needs.